A note from Andrew Clark, Founder: The very first week I went full time in reselling, after two full days of creating eBay listings 10 hours a day, I knew this bottleneck had to be solved. I never listed another item from scratch after that day. I went to work that night on the first lines of code which would eventually become Spadeberry.
Our Journey
Spadeberry is more than software. It's a promise that this product will always be obsessively hands-on. I built the data pipeline, AI prompts, photo tooling, and seller workflows from scratch because I needed them myself. That founder-built DNA is what keeps us fast and personal.
Built the first prototype to automate my own eBay listings, coding from a small adjoining room inside the office space I was renting for my eBay business. It resembled a storage closet more than an office.
Committed full-time to the project. 16 hour build days, 7 days a week, turning seller pain into product.
Launched BetterLister.ai in beta. Thousands joined the waitlist within weeks. Trial by fire: 20-hour days for 6 weeks straight, sleeping at the office most nights, doing whatever it took to keep the system stable for early users.
Moved to a proper office space downtown, just a few blocks from where I started. The storage closet wouldn't cut it anymore. I needed room to grow and eventually bring on help.
Rebranded to Spadeberry. After consulting with a trademark attorney, I learned the name couldn't describe the product if we wanted to protect it. Better to change early than later.
Still shipping features every week based on real seller feedback. The grind continues.
What We Believe
- Seller time is valuable: Every feature we build is measured by how much time it saves you
- AI should help, not replace: We use AI to handle the tedious parts so you can focus on sourcing and selling
- Feedback drives everything: Our roadmap is built from conversations with real sellers
- Founder-led means accountable: When you email us, you're talking to the person who built it
Why Spadeberry?
The name Spadeberry captures what we're about:
- Growth & Harvest: Like a spade cultivates the earth and berries represent the rewards of hard work, Spadeberry symbolizes the tools and results of successful selling
- Precision & Efficiency: A spade is a precise tool, just like our platform provides precise, efficient solutions for eBay sellers
- Memorable & Unique: A distinctive name that reflects our unique approach to eBay listing automation
Ready to List Faster?
Join sellers who are creating hundreds of listings in minutes instead of hours.
About Andrew Clark
I'm an eBay seller who saw listing creation as the biggest bottleneck in my business. Spadeberry is the tool I built to solve it: fast, reliable, and made by someone who knows the grind firsthand. If you want to share feedback or swap seller stories, email me directly at andrew@spadeberry.com. I read every message.
Andrew Clark, Founder & CEO